Product Margin Analyser (opens a tool overlay)
Which products contribute to covering your overhead?
Funding and finance
How much must you sell before the business makes a profit?
Your business. Your figures.
Separate your monthly fixed costs from the cost of delivering one unit. The calculation shows the sales volume and revenue required to cover those costs at your stated price.
A business can be busy and still fail to cover its operating costs. Break even analysis connects the contribution from one sale with the costs that continue even when no sale occurs. It gives a practical first question: can the business sell and deliver enough units at this price to cover the fixed monthly costs entered? The answer can help examine an offer, a branch or a straightforward service package before committing more money to promotion.
Start by defining one unit. It might be a product, a standard installation, a course seat or a repeatable service package. The price and variable cost must refer to that same unit. Variable costs are costs that arise as that unit is delivered, such as direct materials, delivery charges or a transaction fee. Fixed monthly costs belong to the chosen operating scope. Mixing the costs of the entire company with the sales of one small product will answer the wrong question.
Use the price actually received after routine concessions. If discounts are common, the displayed price may exaggerate contribution. Include the direct costs that are easy to forget, such as packaging, payment processing and predictable wastage, where they genuinely vary with sales. Separate recoverable taxes and other pass through amounts consistently with the accounting basis you are using. When a cost classification is uncertain, document the assumption and compare a second version rather than hiding the uncertainty.
The calculator subtracts variable cost per unit from selling price to obtain contribution per unit. It divides fixed monthly costs by that contribution to find the theoretical break even quantity. The whole unit result rounds upwards because a business selling indivisible products cannot normally sell a fraction of the last unit. The revenue figure uses the unrounded theoretical quantity. Therefore multiplying the rounded unit result by price can produce a slightly higher revenue number.
Read the result against demand and capacity. A requirement for one hundred units means little if the business can produce only sixty, or if customers are currently buying thirty. That gap points towards a decision about price, cost, offer design, operating scope or demand development. It does not automatically justify a larger marketing budget. More promotion can expose an unworkable delivery model faster. Check whether the extra volume would require overtime, another machine or additional supervision.
Change one assumption at a time when exploring alternatives. A lower variable cost increases contribution, while a higher fixed cost raises the volume needed. A price change may also change customer demand, which this calculator does not estimate. Keep the original figures and label each alternative clearly. The useful output is a decision you can test, such as obtaining a supplier quotation or checking demand for a smaller standard package, rather than a single attractive target.
This is a transparent planning calculation or self assessment, not a sector benchmark, professional valuation or a prediction of an outcome.
The calculation assumes one product or a constant sales mix. It excludes tax, financing and capacity changes unless included in your costs.
If price is equal to or below variable cost, the tool reports no finite break even. Selling additional units cannot cover positive fixed costs under those inputs. Check the cost definition and price before pursuing more volume. At zero fixed cost and positive contribution, zero units cover the entered fixed cost, but that does not mean the business has no other obligations or that operating it is worthwhile.
The model assumes a single product or a stable sales mix. It does not automatically account for financing, tax, owner drawings, payment timing or changes in capacity. A profitable month can still have a cash shortfall. Use a cash forecast alongside the calculation before making commitments, and rebuild the model if the proposed volume changes the cost structure materially.
Read the full limitations or explore how Ayodeji approaches this work.
No. It covers the entered costs without providing a chosen profit. A target should also reflect desired profit, capacity, demand and cash requirements.
Use separate calculations for distinct offers or create a defensible weighted average unit with a stable sales mix. If the mix changes, recalculate the contribution assumption.